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  • Content Strategy Data

    How to Use Data to Inform Your Content Strategy

    Data should be a part of your content strategy from beginning to end. You have plenty of data available to you, but knowing how to use it means you can better optimize around your goals. Data will help you decide what content to produce and where to dedicate your resources. Like we’ve said before, distribution […]

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  • Content Strategy

    Improve Your Videos with Better CTAs

      Video is a valuable segment of your content marketing collateral, but it will only be effective if you create goal-oriented calls to action (CTAs) in your videos. You can read my detailed guide on Content Marketing Institute’s blog, but here’s a condensed version to get you started. Set your goals What do you want […]

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  • Content Strategy Data

    Is the First Hour Enough to Predict Content Virality?

    Earlier this year, we found that the top 1 percent of content drives more than 80 percent of social referrals – making it important for you to identify content with the potential to jump into this top 1 percent and promote it. So how do you find these winning pieces of content? Is success within the […]

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  • Events Recaps

    The Hottest Trends in Advertising: Native and Programmatic

    Native advertising and programmatic were discussed on panel after panel at this year’s Advertising Week. Even though these trends are clearly top of mind for marketers and advertisers, there were still a lot of questions about how exactly to characterize native and programmatic. Our CEO and Founder Edward Kim joined panelists from Nativo, VivaKi and TripleLift to […]

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  • Analytics Content Strategy Recaps

    3 Takeaways from Advertising Week 2014

    Digital media took center stage at this year’s Advertising Week, with more than 90,000 flocking to New York City to attend panels focused on programmatic advertising,  native advertising, and mobile and video. Here are a few takeaways from the week: 1. Programmatic Advertising What exactly is programmatic advertising and why all the buzz? Interpublic’s Magna […]

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  • Content Strategy

    3 Must-Learn Lessons from Intel’s Content Strategy

    Though it was already running a sophisticated content marketing program, Intel was ready to take its distribution strategy to the next level. Luke Kintigh, Intel’s media and content strategist, turned to SimpleReach to make distribution more cost-effective and drive more traffic to its site, iQ by Intel. In less than a month, we helped Intel […]

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  • Content Strategy

    How to Create Great Content: Lessons from INBOUND 2014

    The ad tech industry has developed amazing technologies for audience segmentation, but once you have established your various audiences, what do you say to them and how do you best reach them? At INBOUND 2014, content marketers discussed how to adapt to the future of content and create material that entices readers and stands out from […]

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  • Content Strategy

    Is Your Content Missing Its Readers?

      Over the past week I’ve heard a few people negate the same phrase: “Build it and they will come.” When it comes to content, brands and publishers alike need to stop crossing their fingers and hoping readers flock to their content. It’s time for a content distribution strategy. Publishers adopt paid distribution for native […]

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  • Content Strategy Events

    Moving Beyond Creation: Content Marketing World Recap

    We recently joined a few thousand content marketers in Cleveland at Content Marketing Institute’s annual event, Content Marketing World. The takeaway: it’s time for marketers to focus on content distribution and measurement. Content creation and storytelling will always be part of the strategy, but they’re no longer enough. Many speakers and panelists reiterated time and […]

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  • Analytics Content Strategy Data

    Content Marketing Review

    Content Marketing Review: September 20th, 2014 The content marketing space is ever-changing. Here is a weekly recap of what is going on so you can keep up with the industry. What Facebook’s Timely Algorithm Change Means For Publishers SimpleReach Blog on 9/18/14 Facebook has rolled out two new changes to its algorithm. One change is […]

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