• Technology

    A Big Stage for Cassandra

    The tools to handle big data are a hot topic these days and part of a growing market. In processing 100 million social actions every day, we needed to tap into some of those tools to support our big data at SimpleReach. To give content creators the market-leading view into what’s working on social channels, […]

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  • Data Social Networks Technology

    Facebook Bots Are NOT Stealing Your Ad Spend!

    In a recent Facebook post a rather frustrated individual was noticing that the number of referrals (as measured by his analytics software) wasn’t matching the number of ad clicks that facebook was reporting.  This led the person to do an expansive investigation, including writing his own analytics software, to find out why this was happening. His […]

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