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Social Networks
  • Content Strategy Product Social Networks

    Amping the Mobile Experience

    You want to read the news on the go. So, you launch Safari on your phone and wait. And wait. And wait. And then you get distracted by Facebook and iMessage, never find out what happened at last night’s debate, and eventually bomb at trivia night. The unfortunate reality we all know is that the […]

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  • Analytics Content Strategy News Social Networks

    Twitter Killed The Count Button

    This past September, Twitter announced it was replacing its aging grey 3D share button with a snazzy modern blue one. Buried in that fine print also came a huge shift in how you as a publisher and brand measure shares of your content: Twitter is killing the share counts. Specifically, it was possible at a […]

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  • Content Strategy Social Networks

    A Fireside Chat About Flexible Budgets

    Most conversations we have with potential clients start with something like this: SimpleReach: “Tell us about your content distribution strategy.” Potential Client: “It is pretty straightforward. Every month we spend $10,000 on Facebook, $5,000 on Twitter, and $6,000 on Outbrain. We’ve had solid results, but we feel like they could be better.” SimpleReach: “We’re about […]

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  • Content Strategy Social Networks

    How To Use StumbleUpon As A Secret Weapon

    As content analysts, we’re always looking for signals to better optimize our paid distribution campaigns. In this post, we’ll be telling you about one of our secret weapons: StumbleUpon. StumbleUpon is a discovery engine where users can quickly browse through content until they find something that interests them. We use StumbleUpon as a low-cost testing ground […]

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  • Analytics Social Networks
  • Content Strategy Social Networks

    What Facebook’s ‘Timely’ Algorithm Change Means for Publishers

    Facebook has announced another change to the News Feed algorithm. In a post on the company’s newsroom, Engineering Manager David Vickrey and Software Engineer Erich Owens say that the feed will now place timely content higher up in the News Feed to promote “stories about things that are trending as soon as they occur.” A […]

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  • Data Social Networks

    4 Things We Learned Analyzing Our Most Social Content

    Here at SimpleReach, we’ve long been fascinated by the nuances of each social network and their effects on the greater content ecosystem. How does each network differ in the way they drive traffic? Do certain types of content perform differently in different places? What does the best, where? We decided to take a deeper look, […]

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  • Analytics Data News Social Networks

    The Native Advertising Leaderboard

    You take the latest marketing buzzword, native advertising. Then, you figure out how to make it interesting. Native advertising is all about listicles, so how about a leaderboard? And we’re a social data company that measures content, so let’s rank it by total shares. Make it look good. Make it interactive. And there you have […]

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  • Data Social Networks

    Santa Got More Shares Than The Apocalypse

    After surviving the Mayan Doomsday unscathed, and enjoying the holiday season, some of us at SimpleReach began to wonder what sharing patterns had looked like on content related to the now laughable (actually it was always laughable) Apocalypse. So we decided to take a look into our rich trove of social data and analyze how […]

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  • Data Social Networks

    Turns out, Klout does work

    Well-known, recognizable publishers tend to have an impressive social media presence, with Twitter followers and Facebook fans in the millions. Tweeting a single article can result in an overwhelming deluge of responses, which is awesome, but how does a content creator decide where to reciprocate engagement? We work with a lot of large publishers and […]

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