• Content Strategy Recaps

    Content Marketing Review: October 18th

    “Content is king, but distribution is queen — and she wears the pants,” says Jonah Peretti, CEO and co-founder of BuzzFeed. Distribution seemed to be the topic of discussion this week with news about social ads, content strategies and measuring ROI. Here’s a roundup of what’s going on in the industry this week. Facebook is […]

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  • Events Recaps

    The Hottest Trends in Advertising: Native and Programmatic

    Native advertising and programmatic were discussed on panel after panel at this year’s Advertising Week. Even though these trends are clearly top of mind for marketers and advertisers, there were still a lot of questions about how exactly to characterize native and programmatic. Our CEO and Founder Edward Kim joined panelists from Nativo, VivaKi and TripleLift to […]

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  • Analytics Content Strategy Recaps

    3 Takeaways from Advertising Week 2014

    Digital media took center stage at this year’s Advertising Week, with more than 90,000 flocking to New York City to attend panels focused on programmatic advertising,  native advertising, and mobile and video. Here are a few takeaways from the week: 1. Programmatic Advertising What exactly is programmatic advertising and why all the buzz? Interpublic’s Magna […]

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  • Events Recaps

    The Speed of Now

    Edelman hosted its sixth Academic Summit at DePaul University in Chicago. The three-day event included a strong lineup of speakers from Chicago Tribune, Forbes, Quartz, Wall Street Journal, New York Times, The Huffington Post, LinkedIn and more. This year, the summit centered on the idea that while storytelling is not new, the channels we use to communicate […]

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  • Recaps

    Webinar Recap: How to Create Quality Content & Measure Its Success

    Content marketing performance depends largely on the quality of content that is produced. In our webinar, Sunil Rajaraman, CEO of Scripted, shared insight as to what types of content should be created as well as ways to engage with an audience. Here are a few takeaways that can help you improve your content marketing strategy: […]

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