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Data
  • Content Strategy Data

    How to Use Data to Inform Your Content Strategy

    Data should be a part of your content strategy from beginning to end. You have plenty of data available to you, but knowing how to use it means you can better optimize around your goals. Data will help you decide what content to produce and where to dedicate your resources. Like we’ve said before, distribution […]

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  • Content Strategy Data

    Is the First Hour Enough to Predict Content Virality?

    Earlier this year, we found that the top 1 percent of content drives more than 80 percent of social referrals – making it important for you to identify content with the potential to jump into this top 1 percent and promote it. So how do you find these winning pieces of content? Is success within the […]

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  • Analytics Content Strategy Data

    Content Marketing Review

    Content Marketing Review: September 20th, 2014 The content marketing space is ever-changing. Here is a weekly recap of what is going on so you can keep up with the industry. What Facebook’s Timely Algorithm Change Means For Publishers SimpleReach Blog on 9/18/14 Facebook has rolled out two new changes to its algorithm. One change is […]

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  • Data Engineering

    Why we use D3 and Ember for Data Visualization

    When visualizing data on the web, there are two things that we need to think of, the DATA and the DOM. D3 is the go-to visualization library because it’s a flexible and data-driven approach to DOM manipulation; D3 does the complicated math so we can think more about data and visualization. Ember is a MVC […]

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  • Data

    Content Believes in Second Chances

    Evergreen content is the Holy Grail for some online content creators and publishers. For those who do not know what “Evergreen Content” is, it is basically the content that blossoms (drive referrals) yearlong, and thus the name “Evergreen”. The goal of this blossoming content is to get lots of engagement in the form of activity […]

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  • Content Strategy Data

    Facebook Continues to Be The Biggest Driver of Social Traffic

    Last May, we posted “4 Things We Learned About Our Most Social Content,” which laid out some insights gleaned from the SimpleReach network. It’s now been a few months and the network has grown, so we decided to take another look at the social landscape and see what, if anything, has changed. Specifically, we were […]

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  • Data Social Networks

    4 Things We Learned Analyzing Our Most Social Content

    Here at SimpleReach, we’ve long been fascinated by the nuances of each social network and their effects on the greater content ecosystem. How does each network differ in the way they drive traffic? Do certain types of content perform differently in different places? What does the best, where? We decided to take a deeper look, […]

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  • Analytics Data News Social Networks

    The Native Advertising Leaderboard

    You take the latest marketing buzzword, native advertising. Then, you figure out how to make it interesting. Native advertising is all about listicles, so how about a leaderboard? And we’re a social data company that measures content, so let’s rank it by total shares. Make it look good. Make it interactive. And there you have […]

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  • Data Social Networks

    Santa Got More Shares Than The Apocalypse

    After surviving the Mayan Doomsday unscathed, and enjoying the holiday season, some of us at SimpleReach began to wonder what sharing patterns had looked like on content related to the now laughable (actually it was always laughable) Apocalypse. So we decided to take a look into our rich trove of social data and analyze how […]

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  • Data Social Networks

    Turns out, Klout does work

    Well-known, recognizable publishers tend to have an impressive social media presence, with Twitter followers and Facebook fans in the millions. Tweeting a single article can result in an overwhelming deluge of responses, which is awesome, but how does a content creator decide where to reciprocate engagement? We work with a lot of large publishers and […]

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