simplereach.com
Content Strategy
  • Content Strategy Data

    Is the First Hour Enough to Predict Content Virality?

    Earlier this year, we found that the top 1 percent of content drives more than 80 percent of social referrals – making it important for you to identify content with the potential to jump into this top 1 percent and promote it. So how do you find these winning pieces of content? Is success within the […]

    Keep reading »
  • Analytics Content Strategy Recaps

    3 Takeaways from Advertising Week 2014

    Digital media took center stage at this year’s Advertising Week, with more than 90,000 flocking to New York City to attend panels focused on programmatic advertising,  native advertising, and mobile and video. Here are a few takeaways from the week: 1. Programmatic Advertising What exactly is programmatic advertising and why all the buzz? Interpublic’s Magna […]

    Keep reading »
  • Content Strategy

    3 Must-Learn Lessons from Intel’s Content Strategy

    Though it was already running a sophisticated content marketing program, Intel was ready to take its distribution strategy to the next level. Luke Kintigh, Intel’s media and content strategist, turned to SimpleReach to make distribution more cost-effective and drive more traffic to its site, iQ by Intel. In less than a month, we helped Intel […]

    Keep reading »
  • Content Strategy

    How to Create Great Content: Lessons from INBOUND 2014

    The ad tech industry has developed amazing technologies for audience segmentation, but once you have established your various audiences, what do you say to them and how do you best reach them? At INBOUND 2014, content marketers discussed how to adapt to the future of content and create material that entices readers and stands out from […]

    Keep reading »
  • Content Strategy

    Is Your Content Missing Its Readers?

      Over the past week I’ve heard a few people negate the same phrase: “Build it and they will come.” When it comes to content, brands and publishers alike need to stop crossing their fingers and hoping readers flock to their content. It’s time for a content distribution strategy. Publishers adopt paid distribution for native […]

    Keep reading »
  • Content Strategy Events

    Moving Beyond Creation: Content Marketing World Recap

    We recently joined a few thousand content marketers in Cleveland at Content Marketing Institute’s annual event, Content Marketing World. The takeaway: it’s time for marketers to focus on content distribution and measurement. Content creation and storytelling will always be part of the strategy, but they’re no longer enough. Many speakers and panelists reiterated time and […]

    Keep reading »
  • Analytics Content Strategy Data

    Content Marketing Review

    Content Marketing Review: September 20th, 2014 The content marketing space is ever-changing. Here is a weekly recap of what is going on so you can keep up with the industry. What Facebook’s Timely Algorithm Change Means For Publishers SimpleReach Blog on 9/18/14 Facebook has rolled out two new changes to its algorithm. One change is […]

    Keep reading »
  • Content Strategy Social Networks

    What Facebook’s ‘Timely’ Algorithm Change Means for Publishers

    Facebook has announced another change to the News Feed algorithm. In a post on the company’s newsroom, Engineering Manager David Vickrey and Software Engineer Erich Owens say that the feed will now place timely content higher up in the News Feed to promote “stories about things that are trending as soon as they occur.” A […]

    Keep reading »
  • Analytics Content Strategy

    As Publishing Game Changes, Race for Ad Revenue is Full Force

    The Economist this week published its special report on advertising and technology, highlighting how changes in ad tech impact consumers, brands and publishers. The publication reiterates something we’ve known for some time: brands have more advertising platforms and more consumer data at their fingertips than ever before, allowing them to reach a targeted audience, with […]

    Keep reading »
  • Content Strategy

    Don’t Let Engaged Time Become the New CTR

    There are few people in our industry who are happy about the continued pervasiveness of click-through rates as the metric of a digital campaign’s success. And yet, no one can escape it. That is the power and lasting influence of industry standards, especially ones that are tied to a multibillion dollar economy. As native advertising […]

    Keep reading »
Contact
  • 122 W. 27th St, 7th Floor
  • New York, NY 10001
  • info@simplereach.com

Privacy Policy