In a recent Facebook post a rather frustrated individual was noticing that the number of referrals (as measured by his analytics software) wasn’t matching the number of ad clicks that facebook was reporting. This led the person to do an expansive investigation, including writing his own analytics software, to find out why this was happening. His […]Keep reading »
About Russ Bradberry
Russell Bradberry is the Principal Architect at SimpleReach where he is responsible for architecting and building out highly scalable data solutions. He has put into market a wide range of products including a real time bidding ad server, a rich media ad management tool, a content recommendation system and most recently a real time social intelligence platform. He is also the author of the NodeJS Cassandra driver Helenus.