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About Rachel Sullivan

Rachel is the director of marketing at SimpleReach.

  • Content Strategy

    Don’t Fall Victim to Content Marketers’ Biggest Problem

    What is the biggest problem for content marketers? Measurement. MarketingProfs and the Content Marketing Institute (CMI) published their 2015 B2C and B2B content marketing studies, finding only 23 percent of B2C marketers and 21 percent of B2B marketers successfully track the ROI of their content marketing programs (tweet this). Not surprisingly, the biggest challenge of the […]

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  • Events Recaps

    The Hottest Trends in Advertising: Native and Programmatic

    Native advertising and programmatic were discussed on panel after panel at this year’s Advertising Week. Even though these trends are clearly top of mind for marketers and advertisers, there were still a lot of questions about how exactly to characterize native and programmatic. Our CEO and Founder Edward Kim joined panelists from Nativo, VivaKi and TripleLift to […]

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  • Content Strategy

    3 Must-Learn Lessons from Intel’s Content Strategy

    Though it was already running a sophisticated content marketing program, Intel was ready to take its distribution strategy to the next level. Luke Kintigh, Intel’s media and content strategist, turned to SimpleReach to make distribution more cost-effective and drive more traffic to its site, iQ by Intel. In less than a month, we helped Intel […]

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  • Content Strategy

    Is Your Content Missing Its Readers?

      Over the past week I’ve heard a few people negate the same phrase: “Build it and they will come.” When it comes to content, brands and publishers alike need to stop crossing their fingers and hoping readers flock to their content. It’s time for a content distribution strategy. Publishers adopt paid distribution for native […]

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  • Analytics Content Strategy

    As Publishing Game Changes, Race for Ad Revenue is Full Force

    The Economist this week published its special report on advertising and technology, highlighting how changes in ad tech impact consumers, brands and publishers. The publication reiterates something we’ve known for some time: brands have more advertising platforms and more consumer data at their fingertips than ever before, allowing them to reach a targeted audience, with […]

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