About Alexis Krantz

Lover of startups, tech, fine dining, and french bulldogs.

  • Content Strategy Social Networks

    How To Use StumbleUpon As A Secret Weapon

    As content analysts, we’re always looking for signals to better optimize our paid distribution campaigns. In this post, we’ll be telling you about one of our secret weapons: StumbleUpon. StumbleUpon is a discovery engine where users can quickly browse through content until they find something that interests them. We use StumbleUpon as a low-cost testing ground […]

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  • Content Strategy Recaps

    Content Marketing Review: October 18th

    “Content is king, but distribution is queen — and she wears the pants,” says Jonah Peretti, CEO and co-founder of BuzzFeed. Distribution seemed to be the topic of discussion this week with news about social ads, content strategies and measuring ROI. Here’s a roundup of what’s going on in the industry this week. Facebook is […]

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  • Analytics Content Strategy Recaps

    3 Takeaways from Advertising Week 2014

    Digital media took center stage at this year’s Advertising Week, with more than 90,000 flocking to New York City to attend panels focused on programmatic advertising,  native advertising, and mobile and video. Here are a few takeaways from the week: 1. Programmatic Advertising What exactly is programmatic advertising and why all the buzz? Interpublic’s Magna […]

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  • Content Strategy

    How to Create Great Content: Lessons from INBOUND 2014

    The ad tech industry has developed amazing technologies for audience segmentation, but once you have established your various audiences, what do you say to them and how do you best reach them? At INBOUND 2014, content marketers discussed how to adapt to the future of content and create material that entices readers and stands out from […]

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  • Analytics Content Strategy Data

    Content Marketing Review

    Content Marketing Review: September 20th, 2014 The content marketing space is ever-changing. Here is a weekly recap of what is going on so you can keep up with the industry. What Facebook’s Timely Algorithm Change Means For Publishers SimpleReach Blog on 9/18/14 Facebook has rolled out two new changes to its algorithm. One change is […]

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  • News Partnerships

    Introducing SimpleReach and BuzzFeed

    As BuzzFeed Partners know, BuzzFeed announced the end of its BuzzFeed Partner Network earlier this year. Today, we’re unveiling a partnership between SimpleReach and BuzzFeed that brings real-time social analytics, trending content alerts, additional traffic and social intelligence to BuzzFeed Partners.  We’re giving you all the same benefits you’re used to, plus more: Social Analytics – […]

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  • Content Strategy

    Don’t Let Engaged Time Become the New CTR

    There are few people in our industry who are happy about the continued pervasiveness of click-through rates as the metric of a digital campaign’s success. And yet, no one can escape it. That is the power and lasting influence of industry standards, especially ones that are tied to a multibillion dollar economy. As native advertising […]

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  • News

    SimpleReach Announces $9.0 Million Series A Funding

    Over the past year, SimpleReach has become the established leader in content measurement and distribution. Today, we’re thrilled to announce the closing of our $9.0M Series A financing round, led by MK Capital with investments from Atlas Venture, Village Ventures and High Peaks Venture Partners. We will use this new funding to invest in the next generation of […]

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  • Content Strategy
  • Events Recaps

    The Speed of Now

    Edelman hosted its sixth Academic Summit at DePaul University in Chicago. The three-day event included a strong lineup of speakers from Chicago Tribune, Forbes, Quartz, Wall Street Journal, New York Times, The Huffington Post, LinkedIn and more. This year, the summit centered on the idea that while storytelling is not new, the channels we use to communicate […]

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