In our conversations with customers, one theme has become crystal clear: high-level social data isn’t enough anymore. These days, content teams want to understand how individual posts are impacting content performance — so they can find their winners and learn why they worked. The problem is, that is really hard to do at all, let alone […]Keep reading »
About Adam Orshan
Adam is a mild-mannered Product Marketing Manager at SimpleReach that tends to make somewhat obscure references.
Content Strategy Social Networks
Most conversations we have with potential clients start with something like this: SimpleReach: “Tell us about your content distribution strategy.” Potential Client: “It is pretty straightforward. Every month we spend $10,000 on Facebook, $5,000 on Twitter, and $6,000 on Outbrain. We’ve had solid results, but we feel like they could be better.” SimpleReach: “We’re about […]Keep reading »
Analytics Social Networks
As a social media marketer, one of your primary goals is to distribute content across social channels to drive traffic to your site. You post content on various networks, try to build engagement and hope that it translates into page views. The problem is, the degree to which social engagement translates into page views has […]Keep reading »