Native advertising and programmatic were discussed on panel after panel at this year’s Advertising Week. Even though these trends are clearly top of mind for marketers and advertisers, there were still a lot of questions about how exactly to characterize native and programmatic.
Our CEO and Founder Edward Kim joined panelists from Nativo, VivaKi and TripleLift to hammer out the definition of each, discuss what native means for the future of publishing and advertising, how to marry native and programmatic, and how to best measure campaigns. Watch the video of the full session for more:
About Rachel Sullivan
Rachel is the director of marketing at SimpleReach.View all posts by Rachel Sullivan »